Ignition Group's Yonela Nbadankulu talks customer-centric marketing in an age of constant connectivity
, March 28 -- Customer-centric marketing is something more than a buzzword - it should embody a strategic blend of empathy and data-driven insights aimed at placing the customer at the forefront of every campaign and interaction. This paradigm shift acknowledges the evolving nature of marketing, where personalised experiences and meaningful engagements drive enduring brand relationships.
In an era defined by digital connectivity, prioritising customer-centricity is imperative. By embracing empathetic understanding, leveraging data insights and deploying seamless digital strategies, marketers can cultivate authentic connections with their audience. Personalised communication and proactive feedback loops further enhance this journey, foste...
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