, May 7 -- This year's SAMRA Annual Conference, hosted at the Thaba Eco Hotel in Klipriviersberg Nature Reserve, will mark the first SAMRA conference after the pandemic. In five years, the market research industry has navigated through many shifting landscapes, while experiencing an unprecedented adoption of technology. This year, SAMRA has included two invaluable workshops, which will shed light on matters that are currently creating challenges within the industry.

Throughout history, all censuses have faced their share of challenges, but the 2022 Census encountered a multitude of unexpected obstacles. StatsSA has identified several contributing factors in its PES document, outlining the reasons that made the 2022 Census an exceptionall...