Every Coca-Cola is welcome promotes unauthorised street paintings of the brand's iconic logo
, April 12 -- While brands are usually protective of their visual assets, Out of Home (OOH) and print ads featuring photos of the street art are celebrated in the campaign that kicked off a couple of weeks ago. One of the placements is in New York Times Square.
The theme is, Every Coca-Cola is welcome
The insight is clear, says AdAge, "Unofficial interpretations of the Coke logo have been painted by shopkeepers around the world for years. These artistic creations are authentic-they reflect how ubiquitous the brand is worldwide.
"And the amateur renditions bring a level of charm and creativity that official brand work in some ways can't match. (It also feels like a bit of a rebuke of AI.)"
The campaign will expand to other touchpoints,...
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