, Feb. 20 -- In 2024, a pivotal business trend involves brands establishing meaningful connections with customers on a personal level. With numerous innovative AI tools available, it is becoming easier for brands to achieve this on a large scale. Despite the seemingly straightforward nature of automated marketing communication journeys, the practical implementation reveals increasingly complex operational strategies for marketing departments and other business divisions. As organisations handle this complexity, the synergy between technology and human-based customer engagement becomes crucial for achieving customer centricity.

With this significant shift towards digitalisation, and personal brand experiences at large, brands can no longe...