, May 8 -- L'Oreal remains the world's most valuable cosmetics brand, with its brand value improving 11% to reach a staggering $13.4bn.

The French brand boasts a value approximately 80% higher than its closest rival.

L'Oreal's brand value is intricately tied to its strategic focus on premiumisation and innovation within the beauty industry.

Its approach to making high-end products more accessible in a market driven by supply has driven strong sales growth, indicating L'Oreal's ability to align product offerings with consumer demand for luxury at an attainable price point.

Gillette trails as the second most valuable cosmetics brand, witnessing a brand value increase of 13% to $7.4bn.

Despite lower consumer demand, the brand's strategi...