ARB clears MultiChoice of racial stereotyping in streaming ad
, April 22 -- The complaint contended that the advertisement perpetuated racial stereotypes by portraying a Black man in a negative light while depicting a White woman as responsible and concerned. Here's a breakdown of the incident and the ARB's decision:
The advertisement showcases a young Black man sneaking into a parking lot during work hours to watch a soccer match streaming on his phone. An older White woman, presumably a colleague, arrives at the scene looking for him. The advertisement ends with DStv promoting its streaming service.
The complainant found the advertisement offensive, arguing that it depicted a Black man as irresponsible for neglecting his work to watch soccer while presenting the White woman as responsible and co...
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