, April 10 -- In 2021, the average contribution made by creative agencies to clients' business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023.

Marketers know that to maintain a contribution to business growth according to what the client sees is good, but to be able to increase it as creative agencies have done is excellent.

Scopen co-founder and global CEO Cesar Vacchiano, and Johanna McDowell, Independent Agency Search and Selection Company (IAS) and Scopen partner concur that this data underscores marketers' suggestions that the importance of creative agencies cutting through the clutter and producing workable strategies is vital, and it shows in the Scopen stud...