, April 18 -- The MMA South Africa Smarties Awards is the world's only innovation award recognising leaders, brands, agencies, and tech providers using technology to pioneer new approaches in modern marketing. This annual competition, honouring outstanding innovation and creativity resulting in significant business impact, saw Shoprite, Checkers, and Sixty60 clinch multiple accolades for their game-changing campaigns.

Among the praise-worthy victories, Shoprite's "Homegrown" campaign stood out, securing three Gold awards in the Brand Purpose/Activism, Product/Service launch, and Social Impact marketing categories. This campaign resonated deeply with audiences, showcasing Shoprite's commitment to meaningful engagement and making a genuine...