, Feb. 6 -- As the sector becomes increasingly competitive, retail businesses need to adjust their approaches to include providing more value propositions for their main audience, localised e-commerce solutions and engaging more with a younger generation of consumers.

Africa's consumer spending has been dominated by essentials like groceries, with an average household disposable income of $4,221, significantly lower than the global average of $27,653 in 2022. The persisting income divide across social groups has been worsening the situation.

For instance, despite South Africa recording the highest disposable income per capita across the region, according to the latest Gini index, the country remains one of the most unequal markets acros...