India, April 1 -- Kia India has announced a network expansion programme that aims to make the brand accessible to customers from Tier IV and upcountry locations, which constitute 46 per cent of Kia's network capacity in India. Meanwhile, Tier I and Tier II cities account for 40 per cent of the company's total network strength. Under the expansion programme, Kia intends to expand the number of service touchpoints to about 700 in 300 cities by 2024 from its current 522 in 236 cities.

"The car buying experience revolves around accessibility and convenience, which customers expect from a carmaker. In our country, purchasing a car is the second most important decision after buying a house, and to make this moment memorable, we have expanded o...